Posts Tagged ‘Events’

Trademark Disputes over Domain Names

September 24th, 2022

Introduction

The very basis of Internet is Internet Protocol (IP) used for inter computer / inter server communication,Guest Posting each computer / server having its own unique all numeric IP address. The fact that these addresses are not catchy and are difficult to remember has had a major role to play in the development of the DNS and the emergence of domain names as corporate assets. Thus, a domain name is a popular substitute for the all numeric IP address of a particular server. To make an Internet address more user friendly, a unique numeric address may be matched with a mnemonic domain name (such as ‘mcdonalds.com’). This systematization of recognition of proxy names is categorized as the ‘Domain Name System’.

Domain names are simply the addresses of the Internet. E-mail is sent and web pages are found through the use of domain names. For example, the web address for the Microsoft web site is www.microsoft.com, while Bill Gates might have an e-mail address such as [email protected] (both using the “microsoft.com” domain name). Without the domain name, a computer would have no idea where to look for a web page, and e-mail routers would not be able to send e-mail. Of course, domain names are more than just addresses, since they can be selected by the “addressee” and are usually closely associated with a particular service or product.

Generic & Geographic Top-Level Domain Names

Domain names are divided into hierarchies. The top-level of the hierarchy appears after the last dot (‘.’) in a domain name. In “microsoft.com”, the top level domain name is .COM. The .COM name is the most common top-level domain name, and is used to indicate that the domain name is owned by a commercial enterprise. Other common top-level domain names include .ORG (for non-profit organizations), .NET (for network and Internet related organizations), .EDU (for four-year colleges and universities), and .GOV (for government entities).

In addition to these generic domain names, each country has been given a unique top-level domain name. For instance, .CA indicates a domain in Canada, and .IE indicates an Irish domain. Although there is a .US top-level domain name, most organizations in the United States outside of state and local governments opt for one of the generic names (i.e., .COM, .ORG, .NET), which are available to entities in any country. For several years there have been proposals to add new generic top-level names, such as .FIRM, .STORE, and .WEB.

The disputes that arise over domain names involve “second level” domain names. The second level name is the name directly to the left of the top-level domain name in an Internet address. For instance, in the address “www.microsoft.com”, the second level domain name is Microsoft.

Two identical second level domain names cannot coexist under the same top level domain. In these new guises, they sometimes conflict with trademarks and other traditional business identifiers. Two factors exacerbate this conflict. Firstly, domain names are global and must be unique – a particular string of letters can link to only one site – while trademarks may overlap in different industries or different geographical locations. Secondly, it is common practice for many Internet users to guess at domain names. Users often seek to guess the domain name of a prominent company. For example, an Internet user interested in discussing a recent skydiving expedition with the Editors of ‘SKY DIVERS’, might try “sd.com,” “skydive.com,” or skydivers.com” to locate this magazine’s address. Thus domain names based on intuition become valuable corporate assets.

How to Register the Perfect Domain Name for Your Business

March 22nd, 2022

Registering or purchasing a domain name for your business, a comprehensive guide.

How to secure a good domain name for your business.

If you aren’t already sold that your business should have a page on the Internet, well frankly-it should. Assumingly, you are already convinced of this, as everyone around you, even the local hole-in-the-wall drycleaner has a website these days it seems. Well all websites start with a domain name, and getting a good one, and without being ripped off is a must. Here’s how:

First understand the difference between buying a domain name, and purchasing web hosting. The domain name is your address to access your website, you must get hosting to accompany it, but there is much more to be said about buying the domain name itself. Hosting is the actual space where your website is stored, and it is usually bought with the domain name, although you can certainly buy a domain name without having to get hosting. I won’t discuss hosting here.

Domain names, being very limited as there is only one of whatever name you want, suggests that you should purchase the name immediately even before you are ready to make your website, at least you will have reserved the name for yourself.

When making the decision of purchasing a domain name for your businesses website, don’t rule out the possibility of securing more then one domain name. Names can be had for cheap these days, under twenty dollars at all the major domain registrars for a yearly renewal.

Where to begin:

Start by securing the exact name of your business, preferably in.com format, and do what you can to get it-up to a point. If you are a pizza restaurant called Rick’s Pizza, surely you should check the availability of RicksPizza.com, this can be done with a WHOIS search-whois.net is good. But if someone owns it and is asking $8000 for it, you likely won’t see how to justify the price. The domain owner will be especially demanding if they are aware how badly you need the name, so if you make an offer think about how to go about this. More on this in a bit. But if getting your dream domain isn’t an option because of the price, instead you could try a different TLD-the domain ending- like RicksPizza.net, RicksPizza.biz. Dotcom is best however, so it is recommended that instead you may try adding a word to the.com version, like-OrderRicksPizza.com, etc.

Some general tips for “domain storming” a name, aim for the following:

Try to keep your name short: names can be up to 63 characters in length, and yours should be nowhere near that.
Be descriptive: Use relevant keywords if it makes sense, like “BuyMensPants.com” for example if you are a clothier.
Be catchy: If you want to make up a nonsense name even, try a web 2.0 name generator like: Dotomator.com. This worked for major webstart ups Joomla and Drupal for example
Avoid trademarks in your name, as you don’t need the liability.
Avoid hyphens in the name-unless happen to be doing business in Germany where they prefer this!
Avoid numerical digits in the domain, this is confusing when people hear the domain name-say over the radio-and assume “5-0″ was “FiveZero”
Be sure it’s a name you don’t have to spell out for people. Flickr.com for example has had that problem since day one, spoken on the radio for example, no one knows it’s missing the “e”.
Consider misspellings: If your business is popular enough, or especially if it has a popular misspelling in the name, register different variations of how your name can be spelled. Note as a very mainstream example that googel.com links to Google.com because they recognized the lost traffic they’d have received otherwise to people who cant spell “Google.”

You may want to consider purchasing more then one domain to take advantage of domain forwarding-where one domain points to another. So again, if you are “Ricks Pizza”, don’t just get “RicksPizza.com” maybe get “OrderHotPizza.com” as well. People might type such terms into a search engine or even directly into the URL bar, and having those particular names forwarded to your main website would be very beneficial. Web registrars, where you register your name can certainly help you with that.

The single most important tip for securing a domain is to make sure the domain name has an auto-renewal, otherwise you can loose your domain to public auction and have to pay big to get your own name back, don’t let this happen to you by keeping your name locked at it’s registrar, and with auto-renewal set and a healthy credit card on file.